It’s all about the traffic
The Grosso Group strategically connects clients with an industry-leading online marketing firm that specializes in search engine optimization, online reputation management, search engine marketing, pay-per-click management, landing page & micro-site design, social media management, and press release marketing. The prevailing philosophy is that brand penetration is occurring all over the web, and those companies that do not have a good handle over their online exposure are the ones that are missing out on a great opportunity. Our number 1 objective is to fill up the search listings with your business, as well as other social media, social bookmarking, directory, forum and third party sites. Essentially, we will make your business appear where your prospective customers are searching, which is what advertising is all about. Another advantage to an enterprise-level online marketing campaign is that it is 100% measurable, so you will know what the overall return on investment is to the dollar. Do you know where your site’s traffic is coming from? Do you know which referral sources are converting and which ones aren’t? Online marketing campaigns take inventory of these factors and make adjustments based on what’s working, and what’s not. Be where your customers are.
SEO service offerings include:
The title tag plays a large role in the indexing of your web site. A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.
There are two primary meta tags in terms of SEO — the description and the keyword tag. Meta tags are listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.
This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are.
n terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site.
These are especially important for image links, but equally useful for text links.
XML sitemaps — that are used by the search engines in order to index through your site, as well. This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.
We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.
Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan. Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.
Pay per click management is an intricate process that allows your business to appear for keywords that intercept customers far along in the buying cycle. When run correctly, pay per click campaigns provide huge returns and drive significant increases in conversion (measured by lead form submissions or online sales). By using a proven formula that drives cost per click down while maximizing your business’s exposure, you will benefit from the use of this important advertising medium.